Here is what changes hands.
Consulting can be vague about what the client actually ends up with. We would rather be specific. This page lists what we build, what we run, and what stays with you afterward.
We only propose the parts that answer a real gap in your business. If your content already works, we leave it alone and say so.
The Reachable Buyer Map
A short read of the channels you run, the ones sitting idle, and where an engine would fit. You keep it whether or not we work together.
An agreed baseline
Before anything goes out, we write down together where you stand today. Every report afterward is measured against it, in plain language.
A channel plan
Which of outbound, content, referrals and paid we will switch on for you, in what order, and why. Written for your buyers, not copied from a template.
The outbound desk
Research on each person before anyone writes to them. Messages written for that one person and read by a human before they go. Replies handled with care, and an opt out honored at once.
Warm handoffs to your sellers
Every interested buyer reaches your team with a brief: who they are, why we wrote, what was said, and what they seem to care about. Your seller starts the call already informed.
The authority layer
Press, short video and site pages that answer the questions a buyer asks before talking to sales, so the name they hear from us checks out when they look.
Search and answer engine presence
The search work and content that let AI assistants and search engines find you, read you and put you on a shortlist.
Regular reporting
What went out, what came back, which conversations reached your team, and what we are changing next. Set against the baseline, with nothing hidden in a dashboard.
The playbook
How each channel works for your market, written down so someone new can pick it up.
The data
The research, the contacts and the history of every conversation, in accounts you own.
The sequences
The messaging that worked, the versions that did not, and the reasoning behind each choice.
Trained people
Your own staff, taught to run the engine and to keep improving it after we step back.
What does it cost? It depends on which channels you need and how much your team already does. We talk it through in conversation, once we both understand the situation, rather than in a table on a website.
Do you work with companies outside software? Our attention is on software companies. Their buyers research carefully and talk to peers, and that is the kind of buyer this approach suits.
Will you write as if you were our staff? We agree with you up front how the work is presented. Nothing goes out under your name without your say.
What if we only want one channel? Then we build that one well. The buyer map will tell us both whether it is the right place to start.
Start with the map.
Tell us about the company and the buyers you want to reach. We will come back with a plain read of where an engine would fit.